The Fortiva Mastercard wasn’t just another credit card. It was designed for people who had been overlooked—those who needed a second chance to rebuild their credit but didn’t want to deal with hidden fees and complex terms. When I was brought in to create the landing page, the goal was simple: tell a story that made people feel like this card was made for them, without the fluff or frills. Just the facts, laid out in a way that built trust.

⁰¹The Challenge

The Fortiva Mastercard had to stand out by being transparent. My job was to make sure that message came through loud and clear. The card offered:

• Instant credit decisions: Providing users with a quick, clear eligibility response.
• No security deposit required: No upfront costs to prove you’re trustworthy.
• No undisclosed fees: What you see is what you get.

These were strong selling points, but the challenge was making them feel real. I had to build a site that spoke directly to users who had heard it all before and give them a reason to believe this time would be different.

⁰²Design Approach

I wanted to create a design that felt like a breath of fresh air—clean, open, and honest. Nothing flashy, nothing over-the-top, just a layout that let the product speak for itself

The headline set the tone
“Fortiva Mastercard. Designed for the way you live.” It was simple, direct, and personal. This card wasn’t about perks for high-fliers; it was about fitting into real, everyday lives.

Colors and Typeface
The color palette leaned into Fortiva’s signature dark purple, but I balanced it with complementary shades of blue, yellow, and pink. It gave the page a modern, trustworthy vibe without feeling too corporate or stiff. The large, clean typeface kept things easy to read and approachable—just the facts, laid out without any unnecessary distractions.

⁰³The Process

I structured the page to guide users through a story—one that showed them exactly how the card worked, why it was different, and what they could expect.

1. The Hook
Right at the top, users were hit with the main selling points:

• Instant credit decision meant no waiting
• No security deposit meant less upfront hassle
• No hidden fees meant transparency from the get-go.

The messaging was clear and to the point. This wasn’t about overwhelming them with details, but giving them enough to trust Fortiva.

2. Features That Matter
As users scrolled down, they found more of what made the Fortiva card useful in real life.

• 3% cash back rewards: Actual value from everyday purchases.
• Credit score tracking: Giving users the power to monitor their progress.
• Real-time account updates: Keeping them informed, always.
• Zero fraud liability: Protection where it matters.

3. Building Trust with Testimonials

• The testimonials section was a key part of building that trust. Real stories from real users who had used the Fortiva card to rebuild their financial future. The design here was clean and spacious, letting the stories speak for themselves.

4. Call to Action That Works

• Throughout the page, the CTA buttons were consistent and easy to find. Using the same colors as the Fortiva Mastercard, they stood out just enough to catch attention without being intrusive.

⁰⁴Final Outcome

When the dust settled, the page did its job. It wasn’t fancy, but it didn’t need to be. It was real, and that’s what worked.

• People stuck around longer—15% more time on the page—because they weren’t overwhelmed with BS.
• Bounce rates dropped 12%, because when you talk straight to people, they stay and listen.
• And the kicker? Conversion rates went up 20%. More people clicked, more people applied, more people got that chance they were looking for.

The Fortiva Mastercard page wasn’t just a job—it was a story. A story about second chances, and about trusting people who’ve been burned before. The design was clean, open, and to the point, just like the card itself.

At the end of the day, it wasn’t about making things pretty. It was about giving people a way out. And that’s exactly what we did.